New Delhi [India], June 4 (ANI): ITC Hotels continues to redefine the hospitality industry’s approach to sustainability. With a strong commitment to ‘Responsible Luxury,’ ITC Hotels has implemented numerous initiatives across its properties to minimise its environmental footprint.
According to Amaan R Kidwai, Area Manager Luxury Hotels (North) & General Manager ITC Maurya, “Continuous efforts in the areas of water conservation and efficiency have put ITC Hotels in a league of its own. As an inspiration to build and continue sustainable practices at ITC Maurya, New Delhi, with planet-positive initiatives and LEED®[?] Zero Water certification, we are striving towards a greener future.”
ITC Mughal, Agra, is the first hotel globally to receive LEED®[?] Zero Water certification, following sustainable processes which ensure that water requirements for its buildings are met by capturing rainwater and treating it for appropriate consumption.
ITC Rajputana, Jaipur, is the third hotel in the world to receive the LEED®[?] Zero Water certification by the U.S. Green Building Council.
Further strengthening ITC Hotels’ commitment to sustainable practices, the brand’s SunyaAqua initiative processes and bottles international-quality drinking water across its hotels, including ITC Grand Bharat, Gurugram, significantly reducing the carbon footprint by eliminating the need for transportation and by replacing Single-Use Plastic (SUP) items with eco-friendly alternatives, thereby mitigating the use of Single-Use Plastic.
LEED Zero Water certification, offered by the U.S. Green Building Council (USGBC), recognises buildings that achieve a net zero potable water use balance over 12 months. This means the building’s total water consumption is balanced by water recycling and reuse, effectively offsetting potable water usage.
As part of its sustainability journey, ITC Hotels has also adopted a stage-by-stage approach to make sustainable living accessible and the norm for its guests. With LEED Platinum-certified buildings and a focus on eco-friendly design and operations, ITC Hotels is setting new benchmarks in sustainable luxury.
According to the company, ITC Hotels pioneered the concept of ‘Responsible Luxury’ in the hospitality industry, drawing on the strengths of ITC Groups’ sustainability practices.
Responsible Luxury personifies an ethos that integrates world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner. The Responsible Luxury commitment of ITC Hotels blends elements of nature to deliver a unique value proposition to guests, conscious of their responsibility to be planet positive. (ANI)
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